Army West Point Athletics
Army Athletics Joins Forces with Firehawk Aerospace in a Multi-Year Partnership
March 18, 2026 | General
WEST POINT, N.Y. – Army West Point Athletics and its exclusive multimedia rights holder, Army West Point Sports Properties, today announced a multi-year partnership with defense technology leader, Firehawk Aerospace.
The partnership establishes a comprehensive, multi-platform presence across Army West Point Athletics. The agreement features prominent digital and static signage throughout football, men's basketball, women's basketball, hockey and tennis, creating meaningful in-venue visibility throughout the year.
"We are proud to welcome Firehawk Aerospace as a partner of Army West Point Athletics. Its commitment to innovation and strengthening our nation's defense aligns closely with the mission of the United States Military Academy. Partnerships like this allow us to enhance the experience for our cadets, alumni, and fans while supporting the programs that develop leaders of character for our Army and our nation." Thomas Theodorakis, Director of Athletics, Army West Point.
Firehawk is an end-to-end energetics company transforming the defense supply chain to fuel the systems that deter – and win – tomorrow's wars. Firehawk builds munitions, rockets and motors powered by 3D-printed propellant – faster and more cost-effectively, with the ability to manufacture and distribute almost anywhere in the world.
"West Point is synonymous with excellence, leadership, and commitment to our country," said Will Edwards, Founder and CEO of Firehawk. "At Firehawk, our mission is to strengthen America's defense through modern manufacturing and advanced energetics. We're proud to partner with Army West Point Athletics and support the institution that prepares the leaders who will safeguard our future."
Additional Firehawk branding will extend across official athletics digital platforms, including targeted digital campaigns via Fan365 – Learfield's programmatic digital sponsorship offering, further amplifying the partner's presence among the Army fan base.
"Firehawk Aerospace is an ideal partner for Army West Point, bringing a strong commitment to advancing defense technology and supporting the broader military community," said Steve Tucker, General Manager of Army West Point Sports Properties. "This collaboration creates a meaningful platform to connect Firehawk with the cadets, alumni and fans of Army West Point Athletics while further strengthening Black Knights athletics programs."
Army West Point Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Army West Point Athletics and oversees all sponsorship arrangements on behalf of the Black Knights.
About Army West Point Athletics
The Army West Point Athletic Department fields 27 Division I intercollegiate programs that proudly represent the United States Military Academy. Competing primarily in the Patriot League, with select programs in other top-tier conferences, such as football in the American Conference, Army Athletics is dedicated to developing leaders of character through competitive sport. Guided by the core values of duty, honor, and country, our cadet-athletes excel on the fields of competition, in the classroom, and in service to the nation.
For more information, visit www.GoArmyWestPoint.com and follow @GoArmyWestPoint on social media.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
