Army West Point Athletics
Staff Directory
Thomas Canary
- Title:
- Assistant Director, Marketing & Fan Engagement
Thomas Canary joined Army West Point Athletics in November 2025 as Assistant Director of Marketing and Fan Engagement.
In his role, Canary develops and executes marketing and promotional strategies designed to increase attendance, drive ticket sales and enhance the fan experience for Army West Point fans and cadets.
Canary also leads the Black Knight Buddies kids club, overseeing initiatives designed to develop and engage young Black Knight fans and encourage their involvement in Army West Point Athletics experiences.
Prior to joining Army West Point, Canary spent a year with University of Maryland Athletics as a Marketing Assistant, gaining experience in collegiate athletics marketing and fan engagement at the Big Ten level.
Canary earned a Master of Science in Marketing Analytics from the University of Maryland, College Park.
In 2025, during Canary’s time in College Park, Maryland Athletics was recognized by the National Association of Collegiate Marketing Administrators (NACMA) with bronze in the “Best Of” Award for Best in Class, Gameday Experience.
Canary is a native of Rockville, Maryland. He currently resides in Highland Falls, New York.
In his role, Canary develops and executes marketing and promotional strategies designed to increase attendance, drive ticket sales and enhance the fan experience for Army West Point fans and cadets.
Canary also leads the Black Knight Buddies kids club, overseeing initiatives designed to develop and engage young Black Knight fans and encourage their involvement in Army West Point Athletics experiences.
Prior to joining Army West Point, Canary spent a year with University of Maryland Athletics as a Marketing Assistant, gaining experience in collegiate athletics marketing and fan engagement at the Big Ten level.
Canary earned a Master of Science in Marketing Analytics from the University of Maryland, College Park.
In 2025, during Canary’s time in College Park, Maryland Athletics was recognized by the National Association of Collegiate Marketing Administrators (NACMA) with bronze in the “Best Of” Award for Best in Class, Gameday Experience.
Canary is a native of Rockville, Maryland. He currently resides in Highland Falls, New York.
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